If you’ve been here for a while… You know this rebrand has been a long time coming. And if you’re new here, I am happy you found your way here!

My business has gone through a lot of change from 2025 to 2026. I have always envisioned Ivory Bloom as more than just a shop. At its core, it was never just about what I was selling; it was about creating. Creating items and experiences that are meaningful, personal, and inspiring in everyday life.

In 2025, I closed out the year with one of the strongest months of retail my business has ever had. While I was proud of that growth, I found myself drawn to opportunities that would allow me to create in new ways and build a business that extended beyond retail.

Outside of Ivory Bloom, I have spent years building experience in business management, marketing, content creation, and social media strategy. As I looked at the skills I was using every day, I realized there was an opportunity to help other small businesses and brands bring their own visions to life. That realization played a huge role in my decision to begin offering creative services alongside the products I love creating.

In addition to all of this, I started to plan my wedding. Having a mom who has worked many years in the wedding and floral industry, that has always been a part of my world. Given our combined experiences and skill sets, we decided to team up officially under the Ivory Bloom brand.

Ivory Bloom is the brand, and Bloom by Morganne is the hub that brings it all together. Over on Ivory Bloom is my small but intentional shop that still holds a piece of where this all started. Thank you for taking the time to read and for continuing to support me on my small business journey. I can’t wait to see how this next chapter unfolds.

Morganne